What is a Native Advertisement (Advertorial) and Why Does It Matter?
#NativeAdvertising, is a type of online advertising that is published in the form of an article or news report on reputable websites.
Its main difference from banner ads or click-based ads is its valuable and informative content.
Instead of directly advertising a product or service, a native advertisement indirectly familiarizes the audience with your brand by providing useful and engaging information.
The importance of native advertising lies in increasing brand awareness, improving SEO, attracting targeted traffic, and increasing business credibility.
A good native advertisement can build customer trust and play an important role in their decision-making.
In short, native advertising is an opportunity to present your brand’s story in a way that audiences are willing to read.
#NativeAdvertising is a great way to introduce a product and brand and can increase the visibility of your website.
With native advertising, you can become a thought leader in an industry and increase your credibility.
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Key Benefits of Native Advertising for Iranian Businesses
Native advertising has numerous benefits for Iranian businesses.
One of the most important benefits is improving website SEO ranking.
By including a link to your website in the native advertisement, you can increase your site’s ranking in search engines.
Another advantage is increasing targeted traffic.
By publishing native advertising on websites related to your field of activity, you can attract high-quality and targeted traffic to your website.
Also, native advertising helps increase brand awareness and makes your brand name more recognized among the audience.
Finally, native advertising can help create trust and credibility for your business.
When audiences see that your brand is being introduced on reputable websites, they trust it more.
This trust can lead to increased sales and customer loyalty.
A well-executed native advertisement can greatly help your brand get seen.
Choosing the Right Website to Publish Native Advertising
Choosing the right website to publish native advertising is one of the most important steps in this process.
You should choose a website that is relevant to your field of activity and where your target audience is present.
Also, the credibility and SEO ranking of the website are very important.
Websites with high SEO rankings can drive more traffic to your website.
To choose the right website, you can use website analysis tools like Ahrefs and Moz to check the SEO ranking and traffic of different websites.
You can also contact website managers and ask about the terms of publishing native advertising.
Finally, you should choose a website that fits your budget.
Choosing the right place to publish native advertising prevents your investment from being wasted.
A good and suitable native advertisement for your business can be a guarantee for increased sales and credibility.
| Website | Topic | Alexa Rank (Iran) |
|---|---|---|
| Varzesh3 (Sports 3) | Sports | 1 |
| Khabar Online (Online News) | News | 3 |
| Digiato | Technology | 15 |
Writing an Engaging and Impactful Native Advertisement
To write an engaging and impactful native advertisement, you should pay attention to a few points.
First of all, you need to choose an attractive and catchy title that grabs the audience’s attention.
The title should be short, concise, and relevant to the subject of the native advertisement.
Then, you need to write an engaging introduction that encourages the audience to continue reading.
In the introduction, you should briefly introduce the topic of the native advertisement and state its importance.
In the body of the native advertisement, you should provide useful and valuable information about the topic.
Try to use simple and fluent language and avoid technical terms.
Also, you should use relevant images and videos to make the native advertisement more attractive and visible.
At the end of the native advertisement, you should provide a summary and briefly repeat the main points.
You can also invite the audience to visit your website or contact you.
Writing a good native advertisement requires paying attention to the needs of the audience.
Keep in mind that your native advertisement should not be promotional and you should be looking to attract customers, not directly advertise.
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Optimizing Native Advertising for Search Engines (SEO)
Optimizing native advertising for search engines (SEO) is very important.
By optimizing native advertising, you can increase its ranking in search results and attract more traffic to your website.
To optimize native advertising, you should use keywords related to the topic in the title, introduction, body, and end of the native advertisement.
Also, you should use internal and external links to show search engines that your native advertisement is relevant and credible.
In addition, you should also optimize your images and videos.
To do this, you should use appropriate file names and ALT tags.
Finally, you should make sure that your native advertisement is optimized for different devices (mobile, tablet, computer).
Following SEO principles in native advertising increases its visibility.
Measuring and Analyzing Native Advertising Results
After publishing native advertising, you should measure and analyze its results to see if your native advertising has been successful or not.
To measure the results, you can use website analysis tools like Google Analytics.
Using these tools, you can check the number of native advertisement visits, click-through rate, time spent on the page, and other important statistics.
You can also check the number of links given from the native advertisement to your website.
By analyzing these statistics, you can identify the strengths and weaknesses of your native advertisement and improve your performance in future native advertisements.
Measuring the results of native advertising helps you adopt better advertising strategies.
By analyzing these statistics, you can consider better advertising strategies.
Native Advertising Costs and Factors Affecting It
The cost of native advertising depends on various factors.
One of the most important factors is the credibility and SEO ranking of the website where the native advertising is published.
Websites with high SEO rankings usually charge more for publishing native advertising.
Another factor is the length of the native advertising and the number of words it contains.
Longer native advertisements usually cost more.
Also, using images and videos can increase the cost of native advertising.
Finally, website rates also vary, and some websites may charge more for publishing native advertising.
Before publishing native advertising, be sure to find out its costs.
| Website | Topic | Approximate Cost (Tomans) |
|---|---|---|
| Varzesh3 (Sports 3) | Sports | 50,000,000 – 100,000,000 |
| Khabar Online (Online News) | News | 40,000,000 – 80,000,000 |
| Digiato | Technology | 30,000,000 – 60,000,000 |
Common Mistakes in Native Advertising and How to Avoid Them
In native advertising, there are common mistakes that can reduce its impact.
One of these mistakes is directly advertising the product or service.
Native advertising should not be promotional and should provide useful and valuable information about the topic.
Another mistake is using complex and technical language.
Native advertising should be written in simple and fluent language so that it is understandable to the general audience.
Also, not using images and videos can reduce the attractiveness of the native advertising.
Finally, not optimizing native advertising for search engines can reduce its ranking in search results.
To avoid these mistakes, you should pay attention to the points mentioned in this article and write a professional and impactful native advertisement.
A good native advertisement should provide useful information to the reader.
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The Future of Native Advertising in Iran
Given the growing growth of the Internet and social networks in Iran, native advertising has become one of the most effective methods of online advertising.
The future of native advertising in Iran is very bright and is expected to see more growth in this area in the coming years.
More Iranian businesses are realizing the importance of native advertising and using it to increase brand awareness, improve SEO, and attract targeted traffic.
Also, more websites in Iran are turning to publishing native advertising, which gives businesses more choices.
The future of native advertising in Iran is very promising given the expansion of the Internet and social networks.
Native advertising is an important tool for digital advertising.
How to Launch a Successful Native Advertising Campaign?
Launching a successful native advertising campaign requires careful planning and proper execution.
First, you need to define your goals for this campaign.
Do you want to increase your brand awareness, improve your website’s SEO ranking, or attract targeted traffic? Then, you need to choose the right websites to publish native advertising.
After that, you need to write an engaging and impactful native advertisement and optimize it for search engines.
Finally, you need to measure and analyze the results of the campaign and make changes to your strategy if needed.
By following these tips, you can launch a successful native advertising campaign and achieve your goals.
Native advertising is an effective way to achieve your marketing goals.
A high-quality native advertising can make a big difference in marketing.
Frequently Asked Questions
| Question | Answer |
|---|---|
| 1. What is a native advertisement? | A type of advertising content that is prepared in the format and style of the main content of the media in which it is published and does not give the audience the feeling of direct advertising. |
| 2. What is the main goal of native advertising? | Increasing brand awareness, improving SEO, attracting targeted traffic to the website and building trust among the audience without creating a promotional feeling. |
| 3. What is the difference between native advertising and banner advertising? | The report is presented as valuable and non-promotional content (apparently) and is not intrusive for the user, while banners are often visual and directly promotional and can be ignored. |
| 4. What are the benefits of native advertising for businesses? | Improving SEO (high-quality backlinks), increasing brand credibility, reaching new audiences, high durability, and higher click-through rates than banners. |
| 5. What content is suitable for native advertising? | Specialized articles, guides, interviews, reports, success stories, or any content that is attractive and informative to the audience and indirectly refers to the product or service. |
| 6. Does native advertising help with SEO? How? | Yes, by creating natural and high-quality backlinks from reputable websites, it increases domain credibility and improves the ranking of keywords in search engines. |
| 7. How to write a good native advertisement? | Focus on providing value to the audience, respect the tone of the media in which it is published, have an attractive title, and perform appropriate internal and external linking. |
| 8. Should the advertising nature of native advertising be explicitly mentioned? | From an ethical point of view and some laws, yes. It is often specified with words such as “advertorial,” “Ad” or “Sponsored,” but it should be in a way that does not disrupt the user experience. |
| 9. What is the useful life of a native advertisement? | Unlike banners that are temporary, native advertising is usually permanent and its SEO and traffic benefits will continue as long as the content is available on the host website. |
| 10. How is the cost of native advertising determined? | It is determined based on credibility, domain authority (DA), traffic of the host website, number of words in the report, and the number of backlinks allowed in that article. |
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Resources
What is advertorial? – Aparat
,What is advertorial and how can a better advertorial be written? – Virgool
,Benefits of Advertorial and its effects on site SEO – Raya Marketing
,What is an advertorial? | All about advertorial advertising – Ar Web
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