What is a Native Advertisement (Advertorial) and Why is it Important for Your Business?
#Native Advertisement, also known as #Content_Marketing, is a type of #Marketing where a brand introduces its products or services by publishing valuable and engaging content in a reputable media outlet.
Native advertising differs from traditional advertising because, instead of focusing on direct sales, it focuses on providing useful information and building brand awareness.
In today’s busy world where audiences are faced with a large volume of advertising, native advertising can be an effective way to attract attention and connect with potential customers.
A good native advertisement can help increase website traffic, improve SEO rankings, increase sales, and build credibility for your brand.
Native advertising is a great way to stand out among the competition.
This advertising method allows you to share your brand story with your audience in an engaging and informative way.
Native advertising builds trust and loyalty with customers through this.
Native advertising is one of the best advertising methods.
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Key Benefits of Using Native Advertising for Marketing
Using native advertising has numerous benefits for businesses, including the following:
Increased Brand Awareness: Native advertising helps you introduce your brand to a wider audience and increase brand awareness.
Improved SEO Ranking: By publishing native advertising in reputable media, you can receive high-quality links to your website, which helps improve your SEO ranking.
[Link to SEO Tutorial]
Increased Website Traffic: An engaging native advertisement can drive a lot of traffic to your website.
Building Brand Credibility: Publishing native advertising in reputable media can help build credibility for your brand.
Increased Sales: By increasing brand awareness, website traffic, and building credibility, native advertising can help increase your sales.
Targeting Specific Audiences: By choosing the right media outlets, you can display your native advertising to specific audiences who are interested in your products or services.
Native advertising is a targeted investment.
How to Write an Engaging and Effective Native Advertisement?
Writing an engaging and effective native advertisement requires following principles and tips that we will mention below:
Choosing the Right Media Outlet: First of all, you need to choose a media outlet where your target audience is present.
Choosing an Engaging Topic: The topic of your native advertisement should be engaging and relevant to the audience.
Writing an Engaging Title: The title of your native advertisement should be such that it encourages the audience to read it.
Providing Valuable Information: Your native advertisement should provide valuable information to the audience.
Using Engaging Images and Videos: Using engaging images and videos can attract the audience’s attention and make your native advertisement more appealing.
Following Writing Principles: Your native advertisement should be written correctly and have no spelling or grammatical errors.
Call to Action: At the end of your native advertisement, invite the audience to take a specific action (such as visiting the website, purchasing a product, etc.).
Also, keep in mind that your native advertisement should not appear too promotional.
Try to provide content that is useful and engaging to the audience and indirectly introduces your brand.
Native advertising is an art, take it seriously.
| Element | Description |
|---|---|
| Title | Should be engaging and relevant to the topic. |
| Body Text | Should provide valuable information. |
| Images/Videos | Should be engaging and relevant to the topic. |
| Call to Action | Should invite the audience to take a specific action. |
Choosing the Right Media Outlet to Publish Native Advertising
Choosing the right media outlet to publish native advertising is one of the most important factors in the success of this type of marketing.
When choosing a media outlet, you should pay attention to the following:
Target Audience: Choose a media outlet where your target audience is present.
Media Credibility: Choose a media outlet with high credibility.
Media Traffic: Choose a media outlet with high traffic.
Publishing Cost: The cost of publishing native advertising varies in different media outlets.
Check the publishing cost before choosing a media outlet.
Media Topic: Choose a media outlet whose topic is relevant to your business.
Native advertising has different feedback in each media outlet.
To choose the right media outlet, you can seek help from online tools and marketing consultants.
[Link to Media Analysis Tools]
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Optimizing Native Advertising for Search Engines (SEO)
To make your native advertising rank well in search engines, you need to optimize it for SEO.
You can use the following tips to do this:
Using Appropriate Keywords: Use appropriate keywords in the title and body text of your native advertising.
[Link to Keyword Research Tool]
Building High-Quality Links: Link from your native advertising to your website.
Optimizing Images: Optimize the images in your native advertising using alt text.
Loading Speed: Your native advertising should load quickly.
Responsiveness: Your native advertising should display correctly on different devices (mobile, tablet, desktop).
SEO is very important for native advertising.
Common Mistakes in Native Advertising and How to Avoid Them
When writing and publishing native advertising, mistakes may occur that reduce its effectiveness.
Some of these common mistakes include:
Being Too Promotional: Your native advertising should not appear too promotional.
Not Providing Valuable Information: Your native advertising should provide valuable information to the audience.
Choosing the Wrong Media Outlet: Choose a media outlet where your target audience is present.
Not Optimizing for SEO: Optimize your native advertising for SEO.
Not Tracking Results: Track the results of your native advertising and make changes to it if necessary.
By avoiding these mistakes, you can increase the effectiveness of your native advertising.
Measuring and Analyzing the Results of Native Advertising
After publishing native advertising, you should measure and analyze its results to see if this type of marketing has been effective for you.
Some important metrics for measuring the results of native advertising include:
Website Traffic: The amount of traffic that has been directed to your website through native advertising.
Conversion Rate: The rate at which visitors to your website have become customers.
Sales: The amount of sales that have increased through native advertising.
Brand Awareness: The amount of awareness of your brand that has increased after publishing native advertising.
SEO Ranking: The SEO ranking of your website that has improved after publishing native advertising.
Using website analysis tools (such as Google Analytics), you can measure these metrics and analyze the results of your native advertising.
| Metric | How to Measure |
|---|---|
| Website Traffic | Google Analytics |
| Conversion Rate | Google Analytics |
| Sales | Sales System |
| Brand Awareness | Survey |
Successful Examples of Native Advertising in Iran
Reviewing successful examples of native advertising can help you write an effective native advertising.
Here are some successful examples of native advertising in Iran:
Digikala’s native advertising about special discounts: By providing useful information about Digikala’s special discounts, this native advertising was able to drive a lot of traffic to the website of this online store.
Snapp’s native advertising about new services: By introducing Snapp’s new services, this native advertising was able to increase awareness of the company’s brand.
Bank Mellat’s native advertising about banking facilities: By providing useful information about Bank Mellat’s banking facilities, this native advertising was able to attract new customers.
By modeling these examples, you can write your native advertising more effectively.
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The Future of Native Advertising in Iran
Native advertising is expanding in Iran as an effective marketing method.
Given the increasing use of the internet and social networks, it is expected that native advertising will play a more important role in business marketing in the future.
In the future, native advertising will likely be more personalized and will provide different content based on the interests and needs of the target audience.
It is also expected that native advertising will focus more on video and interactive content.
Businesses that use native advertising as part of their marketing strategy can gain a larger share of the market in the future.
Native advertising has a bright future.
Final Points and Summary
Native advertising is a powerful tool for marketing that can help increase brand awareness, improve SEO rankings, increase website traffic, and increase sales.
In order for your native advertising to be effective, you should pay attention to the points mentioned in this article and optimize it for your target audience.
Finally, remember that native advertising is an ongoing process and you should regularly track its results and make changes to it if necessary.
By using native advertising correctly, you can bring success to your business.
Frequently Asked Questions
| Row | Question | Answer |
|---|---|---|
| 1 | What is native advertising? | Native advertising (Native Advertising or Advertorial) is a type of advertising content that is presented in the format and style of the original content of the media in which it is published (such as news or educational articles) in order to give the audience less of a sense of being promotional. |
| 2 | What is the main purpose of native advertising? | The main purpose is to raise awareness about the brand, product or service, increase the credibility and trust of the audience, attract targeted traffic to the website and improve SEO (through backlink). |
| 3 | What is the difference between native advertising and banner advertising? | Native advertising is content-oriented and is published in the form of an article or report and is combined with the organic content of the media, while banner advertising is often visual and disruptive to the user experience and clearly has an advertising nature. |
| 4 | What are the benefits of native advertising for businesses? | Increased brand credibility, attraction of quality traffic, improved SEO ranking by receiving permanent and strong backlinks, access to new audiences, and increased conversion rate. |
| 5 | Does native advertising affect SEO? How? | Yes, it has a very large impact. Through receiving permanent and high-quality backlinks from reputable and high-traffic sites, which give a positive signal to search engines and help improve the ranking of keywords. |
| 6 | What content is suitable for native advertising? | Valuable, educational, informative, or analytical content that is related to the business’s field of activity and can answer the audience’s questions or needs, while indirectly referring to the brand. |
| 7 | How to write a good native advertising? | It should be attractive, useful, and indirect. Use attractive headlines, accurate information, and the appropriate tone of the host media. Also, optimizing for relevant keywords and adding a suitable CTA (call to action) is essential. |
| 8 | Is native advertising suitable for all businesses? | Yes, it is very suitable for most businesses, especially those looking to increase brand awareness, attract leads and improve SEO ranking. Of course, choosing the right media with the target audience is very important. |
| 9 | What are the challenges of native advertising? | Writing high-quality and non-promotional content, choosing the right and reputable media, potentially higher costs compared to some other advertising methods, and the need for careful analysis of results. |
| 10 | How to measure the effectiveness of native advertising? | By monitoring traffic coming from native advertising links, examining the conversion rate, monitoring the improvement of keyword ranking in Google, and increasing awareness and direct search of the brand name. The use of analytics tools such as Google Analytics is essential. |
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Resources
What is native advertising and what is the difference with advertising?
,What is native advertising? One shot and several targets!
,What is native advertising? How to write an effective report?
,What is native advertising? Writing tutorial + introduction of the best sites for publishing
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