What is On-Page SEO and Why Does it Matter?
On-Page SEO is a collection of actions we take within our website to improve the site’s ranking in search engines like Google.
These actions include content optimization, using appropriate keywords, improving site structure, and increasing page loading speed.
The importance of On-Page SEO is that it helps search engines better understand the content of your site and display it to users in search results.
In other words, On-Page SEO increases your website’s organic traffic.
SEO is a dynamic process and should always be in line with changes in search engine algorithms.
Ignoring On-Page SEO can cause your website to not be seen in search results and lose significant traffic.
For example, using inappropriate keywords or low-quality content can lower your site’s ranking.
So with a precise and consistent #SEO strategy, you can achieve better results and strengthen your online presence.
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Keyword Research and Selecting the Best Ones
Keyword research is the cornerstone of On-Page SEO.
Before anything else, you need to know what words users use to find your content.
There are various tools for this, including Ahrefs, Moz Keyword Explorer, and Ubersuggest.
These tools help you find keywords related to your field of work and check their search volume.
When choosing keywords, pay attention to two things: 1- Relevance of the words to the site’s content and 2- The level of competition for those words.
Try to choose a combination of high-competition keywords and long-tail keywords.
Long-tail keywords are longer phrases that have less search volume, but usually also have less competition and can attract more targeted traffic to your site.
After choosing keywords, use them in titles, texts, and meta descriptions, but avoid overdoing it, as this can lead to your site being penalized by search engines.
In fact, a successful On-Page SEO strategy is based on thorough research and smart use of keywords.
Optimizing Page Title and Meta Descriptions
The Title Tag and Meta Description are two important elements in On-Page SEO that are displayed to users in search results.
The Title Tag is the main title of your page, which is displayed at the top of the browser and in search results.
The Meta Description is a summary of the page’s content that is displayed below the page title in search results.
Optimizing these two elements can have a significant impact on attracting users and increasing click-through rate (CTR).
The Title Tag should be short, attractive, and contain the main keyword of the page.
The length of the Title Tag should not exceed 60 characters, otherwise it will be truncated in search results.
The Meta Description should also be concise, attractive, and contain relevant keywords.
The length of the Meta Description should not exceed 160 characters.
Using persuasive phrases and calls to action can increase the click-through rate.
Remember that the Title Tag and Meta Description should be unique and relevant to the content of each page.
These two elements are the showcase of your site in search results, so optimize them correctly.
In On-Page SEO, pay attention to optimizing each page with its relevant keyword.
| Element | Description | Best Practice |
|---|---|---|
| Title Tag | Main title of the page in search results | Short, attractive, contains keyword, maximum 60 characters |
| Meta Description | Summary of the page content in search results | Concise, attractive, contains keywords, maximum 160 characters, CTA |
Optimizing Page Content with Emphasis on Keywords
Page content is the heart of On-Page SEO.
Search engines are looking for high-quality, relevant, and valuable content for users.
To optimize page content, you must first structure your content well.
Use different headings (H1, H2, H3, etc.) to divide the content.
The main title of the page (H1) should contain the main keyword of the page.
Use relevant keywords in the main text of the page, but avoid overdoing it.
Your content should be written for users, not for search engines.
Try to answer users’ questions and provide them with useful information.
Use images and videos to make the content more attractive.
Optimize your images with appropriate Alt Text.
The length of the page content is also important.
Longer content usually gets a better ranking in search results, but you need to make sure that your content is really valuable and engaging.
Finally, update your content regularly so that search engines know that your site is active and dynamic.
On-Page SEO means producing valuable and targeted content.
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Optimizing Images and Videos for SEO
Images and videos can play an important role in attracting users and increasing their engagement with your website.
But in order for images and videos to help improve your site’s SEO, you need to optimize them correctly.
To optimize images, you must first reduce their size to increase page loading speed.
There are various tools for this, including TinyPNG and ImageOptim.
The file name of the images should also be related to the content of the image.
Use relevant keywords in the file name.
Also, fill in the Alt Text of the images carefully.
The Alt Text should be a description of the image and contain relevant keywords.
To optimize videos, you must first upload them to video platforms such as YouTube.
Then, place the videos on your site.
Fill in the title, description, and tags of the videos carefully.
Using relevant keywords in these cases can help improve the ranking of videos in search results.
On-Page SEO for images and videos means increasing the visibility of your multimedia content in search engines.
Optimized URL Structure and Internal Linking
URL structure and internal linking are two important factors in On-Page SEO that help search engines better understand the structure of your site and link different pages of your site together.
The URL structure should be simple, short, and contain relevant keywords.
Avoid using special characters and numbers in your URL.
The URL of each page should clearly show what the content of that page is about.
Internal linking is linking different pages of the site to each other.
This helps search engines find important pages of your site and understand their value.
Also, internal linking makes it easier for users to navigate your site and spend more time on your site.
When linking pages, use appropriate Anchor Text.
The Anchor Text should be related to the content of the page you are linking to.
Avoid using general phrases like “click here.”
Internal linking is a powerful strategy in On-Page SEO that can help improve your site’s ranking in search results.
An organized structure and targeted linking are very important for On-Page SEO.
Page Loading Speed and User Experience
Page loading speed and user experience are two important factors in SEO that directly affect your site’s ranking in search results.
Users expect web pages to load in a few seconds.
If your page loading speed is slow, users will leave your site and go to other sites.
To increase page loading speed, you can use various methods, including optimizing images, using Content Delivery Networks (CDNs), enabling Gzip compression, and using cache plugins.
User experience is as important as page loading speed.
Your site should be easy and enjoyable for users.
The site structure should be logical and understandable.
The site design should be attractive and user-friendly.
The site content should be valuable and relevant.
If users have a good experience on your site, they will spend more time on your site, visit more pages, and are more likely to return to your site.
Good user experience is a positive signal for search engines and can help improve your site’s ranking in search results.
On-Page SEO means optimizing your site for users, not just for search engines.
| Factor | Importance | Solutions |
|---|---|---|
| Page loading speed | Very high | Image optimization, CDN, Gzip compression, cache plugins |
| User experience | Very high | Logical site structure, attractive design, valuable content |
Responsive Design and Mobile Compatibility
Given the increasing use of mobile devices for searching the Internet, responsive design and mobile compatibility are very important for On-Page SEO.
Responsive design means that your site automatically adapts to the screen size of different devices (mobile, tablet, laptop, etc.).
Google gives a better ranking to sites that have responsive design.
To make sure that your site is mobile-friendly, you can use Google’s Mobile-Friendly Test tool.
This tool shows you how your site is displayed on mobile devices and what problems it has.
In addition to responsive design, you should also pay attention to page loading speed on mobile devices.
Mobile users usually use slower internet, so the page loading speed on mobile devices should be optimized.
In On-Page SEO, mobile compatibility is a necessity.
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Using Schema Markup to Improve Search Engine Understanding
Schema Markup is a markup language that helps search engines better understand the content of your site.
Using Schema Markup, you can provide accurate information about products, events, articles, and other types of content to search engines.
This makes your site more prominent in search results and increases your click-through rate (CTR).
To use Schema Markup, you can use the Schema Markup Generator tool.
This tool helps you generate the appropriate Schema Markup code for your content.
Then, place the generated code in your page’s HTML.
Using Schema Markup is an advanced technique in On-Page SEO that can help improve your site’s ranking in search results.
Using Schema Markup, you show search engines that your site contains valuable information that is useful to users.
Continuous Analysis and Improvement of On-Page SEO
On-Page SEO is an ongoing process and requires continuous analysis and improvement.
After performing On-Page SEO actions, you should regularly check your site’s performance and identify its strengths and weaknesses.
You can use various tools for this, including Google Search Console and Google Analytics.
These tools show you how users interact with your site, which pages have the most visits, the keywords that attract the most traffic to your site, etc.
Using this information, you can improve your SEO strategy and get better results.
For example, if you find that your page loading speed is slow, you can take steps to increase page loading speed.
Or if you find that you have a high Bounce Rate, you can improve the content of your pages so that users spend more time on your site.
On-Page SEO is an endless journey that requires effort and perseverance.
Continuous monitoring and improvement helps you stay ahead of your competitors and get a better ranking in search results.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is On-Page SEO? | It refers to the set of actions performed within a website to improve ranking in search engines. |
| Why is On-Page SEO important? | Because it helps search engines better understand your site’s content and structure and improves the user experience. |
| What are the most important elements of On-Page SEO? | Title and meta descriptions, keywords, URL structure, quality content, image optimization, internal linking, and site speed. |
| How to optimize the Title Tag and Meta Description? | The title should include the main and attractive keyword, and the meta description should be a persuasive summary of the content with relevant keywords. |
| What is the role of keywords in On-Page SEO? | Keywords tell search engines what the page content is about and should be used naturally and intelligently in the text. |
| How is image optimization done for On-Page SEO? | By compressing the size, using a descriptive file name and filling the Alt tag with relevant descriptions and keywords. |
| What is Internal Linking and what is its use? | It is the connection of different pages of the site to each other. This helps to distribute the Page Authority and improve search engine crawling. |
| What is the importance of site loading speed in On-Page SEO? | High speed improves the user experience and is one of the important ranking factors for search engines such as Google. |
| What effect does the site being Responsive (Mobile-Friendliness) have on On-Page SEO? | Given the increase in mobile users, being responsive is essential to provide a suitable user experience on all devices and Google’s mobile-first indexing. |
| What are the important factors related to content in On-Page SEO? | Originality, quality, comprehensiveness, readability, proper use of headings (H1, H2,…) and regular content updates. |
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Resources
On-Page SEO Guide in Search Engine Journal
,On-Page SEO Optimization Training in Moz
,What is On-Page SEO and How to Do It? in Ahrefs
,Yoast On-Page SEO Guide
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