What is Technical SEO and Why is it Important?
#Technical SEO refers to a set of actions performed to improve a website’s structure and infrastructure so that search engines like Google can easily Crawl, Index, and understand the site.
These actions include optimizing site speed, mobile-friendliness, creating a suitable URL structure, using structured data (Schema Markup), and fixing technical errors.
The importance of technical SEO lies in the fact that without a technically sound and optimized website, other efforts in content creation and link building will not achieve desired results.
In fact, technical SEO is a fundamental prerequisite for success in SEO.
SEO ensures that your website is optimized to be seen by search engines.
A technically optimized site is more likely to achieve a higher ranking in search results and consequently gain more traffic.
Technical SEO is about optimizing the site for search engine crawling bots, while on-page and off-page SEO focus more on optimizing for users.
However, a technically optimized site also provides a better user experience, which in turn helps improve site ranking.
In fact, SEO means optimizing all aspects to satisfy both the user and the search engine.
And websites that adhere to #SEO achieve higher rankings.
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Website Speed Optimization: Key to User Experience and Top Ranking
Website loading speed is one of the most important factors in technical SEO.
Users expect websites to load quickly, and if a site is slow, the likelihood of users abandoning it increases.
Google also considers site speed as one of its ranking factors.
To improve site speed, you can use the following methods:
- Image Optimization: Compressing images and using appropriate formats like WebP.
- Enable Gzip Compression: Reducing the size of files sent from the server.
- Use a CDN: Utilizing Content Delivery Networks to load files faster from the server closest to the user.
- Minify CSS and JavaScript Files: Removing whitespace and extra comments.
- Browser Caching: Storing static files in the user’s browser for faster loading on subsequent visits.
Optimizing site speed requires technical knowledge, and you may need to seek help from a specialist.
SEO is not limited to just website optimization.
Mobile-Friendliness: A Necessity for Survival in the World of SEO
Given the increasing use of mobile devices for internet searches, a website’s mobile-friendliness has become extremely important.
Google gives better rankings in search results to websites that are optimized for mobile.
For your website to be mobile-friendly, you must observe the following:
- Use Responsive Design: Your website should automatically adapt to the screen size of different devices.
- Optimize Font and Button Sizes: Mobile users should be able to easily read texts and click on buttons.
- Avoid Using Flash: Flash is not supported on mobile devices.
- Test for Mobile-Friendliness: You can use Google’s Mobile-Friendly Test tool to check your website’s status.
If your website is not mobile-friendly, you will lose a lot of traffic.
SEO has a significant impact on website visits.
| Feature | Description | Importance |
|---|---|---|
| Responsiveness | Adaptability to various screen sizes | Very High |
| Appropriate Font Size | Easy readability of text on mobile | High |
| Large, Clickable Buttons | Easy navigation on mobile | High |
| No Flash Usage | Supported by all devices | Very High |
Optimized URL Structure: A Way for Search Engines to Better Understand Your Site
A website’s URL structure plays an important role in SEO.
Optimized URLs should be short, descriptive, and include keywords.
Moz recommends avoiding long and complex URLs that contain many parameters.
A good URL structure helps search engines better understand page content and also helps users navigate your site more easily.
For example, instead of using a URL like `example.com/page?id=1234`, use a URL like `example.com/blog/seo-technical`.
A suitable URL, like a skilled #SEO professional, leads your website to success.
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Structured Data (Schema Markup): Decoding Content for Google
Structured data (Schema Markup) are codes that help search engines better understand page content.
By using Schema Markup, you can provide information such as product name, price, rating, article author, and publication date to search engines.
This information can be displayed as Rich Snippets in search results, which increases the click-through rate (CTR).
Schema.org is a website that provides a collection of standard Schema Markup.
To use Schema Markup, you can use Google’s Structured Data Markup Helper tool.
Structured data essentially tells Google what your site’s content is about?
SEO is not limited to just one thing.
Fixing Technical Errors: Ensuring Website Health and Boosting Credibility
Technical errors such as broken links (404), server errors (500), and incorrect redirects can harm website SEO.
Semrush recommends regularly checking your website for technical errors and fixing them.
You can use tools like Google Search Console and Screaming Frog SEO Spider to identify technical errors.
Fixing these errors improves user experience and increases the website’s credibility with search engines.
If a site has many errors, it will not achieve a good ranking in terms of #SEO.
SEO means paying attention to all details.
XML Sitemap: A Route Guide for Search Engines
An XML sitemap is a file that contains a list of all important pages on your website.
This file helps search engines find and index all pages of your site.
XML-Sitemaps.com is a tool that helps you easily create an XML sitemap.
After creating the sitemap, you must submit it to Google Search Console.
The sitemap tells Google which pages exist on your site, and Google crawlers can find them more easily.
SEO is more than just a technique.
| Feature | Description | How to Implement |
|---|---|---|
| Create XML file | A file with a list of website pages | Using an online tool or manually |
| Submit to Google Search Console | Informing Google about the sitemap’s existence | Through the Google Search Console panel |
| Regular Updates | Ensuring all new pages are indexed | After creating new pages |
Indexing: How to Ensure Our Pages Are Registered in Google?
Indexing means registering website pages in search engine databases.
If a page is not indexed, it will not appear in search results.
To check if a page has been indexed, you can use the `site:` command in Google.
For example, to check if the page `example.com/blog/seo-technical` has been indexed, search Google for `site:example.com/blog/seo-technical`.
If the page appears in search results, it means it has been indexed.
If the page has not been indexed, you can use the URL Inspection Tool in Google Search Console to request indexing.
Checking page indexing is an important part of SEO.
By doing this, you can ensure your content is seen by Google.
SEO is a dynamic and ever-changing science.
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SSL Certificate: Website Security and its Impact on SEO
An SSL certificate is a security protocol that encrypts information between the user’s browser and the website server.
Websites that use an SSL certificate start with `https` and display a green padlock in the browser’s address bar.
Ahrefs believes Google considers the use of an SSL certificate as one of its ranking factors.
Furthermore, users trust websites that use SSL more.
If your website does not use SSL, be sure to obtain and install an SSL certificate.
This is a simple but important step in technical SEO.
SSL ensures the security of your users’ data and helps improve your site’s ranking in SEO.
A site without SSL will not succeed in #SEO.
SEO means creating a secure and trustworthy site.
SEO in 1403 and its Future
Technical SEO is an ongoing process, and you should regularly review and optimize your website technically.
Search engine algorithms are constantly changing, and you must keep pace with these changes.
In 1403, Artificial Intelligence (AI) will play a more significant role in SEO.
Search engines will use AI to better understand page content and provide more accurate search results.
Therefore, you should also optimize your content for AI.
This means producing high-quality, relevant, and useful content that answers users’ questions.
In the future, technical SEO will become even more important, and websites that do not pay attention to it will fall behind in the competition.
SEO is not just a marketing strategy but a long-term investment whose value increases over time.
By implementing #SEO techniques, you can improve your site’s ranking and attract more traffic.
With SEO, expose your site to millions of users.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving site ranking in natural (organic) search results of search engines like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO involves optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of a website to help search engines crawl and index it better. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Proper and targeted use of relevant keywords in content and site elements helps search engines understand your page’s topic and display it for relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play a significant role in site credibility and ranking, especially if they come from reputable sites. |
| How does quality content affect SEO? | High-quality, relevant, comprehensive, and unique content not only attracts and retains users but also signals to search engines that your page is valuable. This helps improve ranking, reduce bounce rate, and increase user time on site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites offer a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updates. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
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Resources
Comprehensive Technical SEO Guide
What is Technical SEO?
Technical SEO and its Importance
Technical SEO Checklist
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