What is Technical SEO and why is it important?
What is Technical SEO and why is it important?
#Technical SEO is the optimization of a website for search engines like Google so that their crawlers can easily review, index, and understand the site.
Technical SEO includes technical aspects of the website, such as page loading speed, site structure, accessibility, and mobile compatibility.
The importance of technical SEO is that a website with strong technical SEO has a better chance of ranking high in search results.
This leads to increased organic traffic, improved user experience, and ultimately, increased conversion rates.
SEO is an ongoing process and requires updates.
If your site has excellent content but technical issues, you may struggle with search engine rankings.
For example, if your site’s page loading speed is low, users will quickly leave the site, and this is considered a negative signal for Google.
As a result, your site’s ranking will decrease.
Therefore, technical SEO is one of the main pillars of SEO and should not be overlooked.
In other words, technical SEO provides the infrastructure for your website to succeed in search results.
By optimizing the technical aspects of the site, you help search engines better understand your site and, as a result, they improve your site’s ranking in search results.
Do you have an online store but your sales are not as expected? Rasawweb solves your problem forever with professional e-commerce website design!
✅ Significant increase in conversion rates and sales
✅ Excellent user experience for your customers
⚡ Click to receive free consultation from Rasawweb!
Website SEO Status Review (SEO Audit)
Website SEO Status Review (SEO Audit)
Before starting optimization, you should conduct a complete SEO audit of your website.
This audit helps you identify your site’s strengths and weaknesses and formulate an appropriate strategy for SEO improvement.
Various tools are available for conducting an SEO audit, such as Ahrefs, Moz, and Semrush.
These tools provide useful information about your site’s SEO status, including technical issues, weak content, and broken links.
During the SEO audit, pay attention to the following:
- Check page loading speed
- Check site accessibility (Crawling)
- Check page indexing
- Check URL structure
- Check the use of title tags and meta descriptions
- Check for duplicate content
- Check for broken links
- Check mobile compatibility
By identifying existing issues on your site, you can develop a plan to resolve them.
This plan should include actions to improve page loading speed, resolve crawling and indexing issues, optimize URL structure, improve content, and fix broken links.
In fact, an #SEO audit is the foundation of a successful SEO strategy.
Page Load Speed Optimization
Page Load Speed Optimization
Page load speed is one of the most important factors in SEO.
Users expect web pages to load within a few seconds.
If your page load speed is low, users will leave the site, and this is considered a negative signal for Google.
To improve page load speed, you can use the following methods:
- Image optimization
- Enable Gzip compression
- Use browser caching
- Optimize HTML, CSS, and JavaScript code
- Use CDN (Content Delivery Network)
- Choose suitable hosting
Tools like Google PageSpeed Insights and GTmetrix can help you identify page load speed issues.
These tools offer useful suggestions for improving page load speed.
Using a CDN, such as Cloudflare, can significantly improve page load speed, especially for users visiting from geographical areas far from your server.
Don’t forget that page load speed is a key factor in user experience and SEO and should be continuously monitored and optimized.
In fact, SEO is more about experience than knowledge.
| Factor | Impact |
|---|---|
| Image optimization | Reduce image size and increase loading speed |
| Gzip compression | Reduce the size of HTML, CSS, and JavaScript files |
| CDN | Deliver content from servers close to the user |
| Browser caching | Store files in the user’s browser for faster loading |
URL Structure Optimization
URL Structure Optimization
Your website’s URL structure should be logical, readable, and relevant to the page content.
Short and descriptive URLs help search engines better understand the page’s topic.
Avoid using long and complex URLs.
The URL should include keywords related to the page content, but avoid overusing keywords.
For example, instead of using a URL like `example.com/page123`, use a URL like `example.com/seo-technical-guide`.
In URL structure, pay attention to the following points:
- Use relevant keywords
- Keep the URL short and descriptive
- Use hyphens (-) instead of underscores (_)
- Use lowercase letters
- Avoid creating duplicate URLs
Using a logical and optimized URL structure not only helps search engines but also improves user experience.
Users can easily understand what the page content is about through the URL.
Also, a good URL structure can help improve link sharing on social networks.
SEO is a strategic process for better visibility in search results. SEO means improving site ranking
Are you worried about losing customers because you don’t have a professional e-commerce site?
With e-commerce site design by Rasawweb, forget these worries forever!
✅ Significant increase in sales and conversion rate of visitors to customers
✅ Professional and user-friendly design that attracts customer trust
⚡ Get free consultation from Rasawweb
Creating an XML Sitemap
Creating an XML Sitemap
An XML sitemap is a file that provides search engines with a list of all important URLs on your website.
This file helps search engines easily find and index all pages of your site.
Creating and submitting an XML sitemap to Google, especially for large websites with many pages, is very important.
You can use various tools to create an XML sitemap.
After creating the sitemap, you must register it in Google Search Console.
The XML sitemap includes information such as page URL, last updated date, and page priority.
By providing this information to search engines, you help them index your important site pages faster and better.
Remember that an XML sitemap is only a guide for search engines and does not guarantee that all pages of your site will be indexed.
However, creating and submitting an XML sitemap is an important step in improving your website’s SEO. SEO helps you get better visibility on Google.
SEO is a process that helps improve site ranking.
In addition to an XML sitemap, an HTML sitemap can also be useful for improving user experience.
An HTML sitemap is a web page that provides an organized list of all important pages on the site.
This map helps users easily navigate your site and find the pages they are looking for.
Optimizing the robots.txt file
Optimizing the robots.txt file
The `robots.txt` file is a text file located in the root of your website that tells search engines which pages or sections of the site they should not crawl and index.
By using the `robots.txt` file, you can prevent search engine crawlers from unnecessary pages, such as administration pages, shopping carts, and duplicate pages.
This helps optimize your site’s crawl budget and ensures that search engines spend their resources crawling important and valuable pages of your site.
Proper use of the `robots.txt` file can help improve your website’s SEO.
However, incorrect use of this file can lead to blocking important site pages and reducing the site’s ranking in search results.
Therefore, before creating or editing the `robots.txt` file, be sure to read the relevant guides and use `robots.txt` testing tools to ensure the file’s correct operation.
SEO is a long-term strategy that requires patience and perseverance.
SEO is a process to achieve a better rank.
In general, the `robots.txt` file should include the following:
- Instructions for different search engines
- Blocking unnecessary pages
- Allowing crawling of important pages
- Referring to the XML sitemap location
Fixing 404 Errors
Fixing 404 Errors
404 errors occur when users or search engines try to access a page that does not exist.
These errors can disrupt user experience and harm your website’s SEO.
To fix 404 errors, you should regularly check your website and identify and fix broken links.
You can use various tools to find broken links.
After identifying broken links, you can redirect them to relevant pages or create a custom 404 page that helps users navigate to other pages of the site. SEO and website optimization should always be a priority.
A custom 404 page should include the following:
- A clear and friendly message informing users that the requested page was not found
- Links to important site pages, such as the homepage, contact us page, and product category page
- A search box that allows users to search for their desired content
By fixing 404 errors and creating a custom 404 page, you can improve user experience and prevent harm to your website’s SEO.
SEO and content marketing have a close relationship.
| Error Type | Solution |
|---|---|
| 404 error | Redirect to a relevant page or create a custom 404 page |
| Internal broken link | Fix the link or remove the broken link |
| External broken link | Replace the link with a new one or remove the link |
| Incorrect redirect | Correct the redirect to the right page |
The Importance of HTTPS and Website Security
The Importance of HTTPS and Website Security
Using HTTPS (Hypertext Transfer Protocol Secure) is essential for your website.
HTTPS adds an extra layer of security to your website and protects user information from theft and unauthorized access.
Google prioritizes websites that use HTTPS and ranks them higher in search results.
To enable HTTPS, you must obtain an SSL (Secure Sockets Layer) certificate for your website and install it on your server.
SEO means getting better visibility in search engine results.
In addition to HTTPS, you should also pay attention to other aspects of your website’s security.
This includes using strong passwords, regularly updating software and plugins, and protecting the website from hacker attacks and malware.
A secure website builds user trust and increases the likelihood of their return to the site.
Google values websites that take user security seriously and rewards them in search results.
Always remember that SEO and security are two sides of the same coin.
In short, to ensure your website’s security:
- Use HTTPS
- Choose strong passwords
- Keep software and plugins updated
- Protect the website from attacks
Are you losing business opportunities due to an outdated website? With Rasawweb, solve the problem of not attracting potential customers through your website forever!
✅ Attract more high-quality leads
✅ Increase brand credibility in the eyes of customers
⚡ Get free corporate website design consultation
Mobile Optimization (Mobile-First Indexing)
Mobile Optimization (Mobile-First Indexing)
Given the increasing use of mobile phones to access the internet, optimizing your website for mobile is crucial.
Google uses a Mobile-First Indexing approach, meaning it considers the mobile version of your website as the primary version for indexing and ranking.
If your website is not optimized for mobile, you may rank low in search results.
To optimize your website for mobile, you should use Responsive Design so that your website automatically adapts to the screen size of various devices.
SEO helps you attract more organic traffic.
In addition to responsive design, you should also pay attention to the following:
- Page load speed on mobile
- Use readable fonts
- Avoid using Flash
- Optimize images for mobile
- Use large, touchable buttons and links
Google provides a tool called Mobile-Friendly Test that you can use to check your website’s mobile compatibility.
By optimizing your website for mobile, you can improve user experience and increase your site’s ranking in search results.
SEO is a long-term investment that yields more sustainable results than paid advertising.
Reviewing and Improving Data Structure (Schema Markup)
Reviewing and Improving Data Structure (Schema Markup)
Schema Markup is code you can add to your website to help search engines better understand your page content.
By using Schema Markup, you can provide additional information about your content to search engines, such as content type, author, publication date, etc.
This information can help improve your website’s display in search results and increase the click-through rate (CTR).
SEO is the process of improving a website’s online visibility.
There are different types of Schema Markup that you can use for various content types, such as articles, products, events, recipes, etc.
To use Schema Markup, you need to add the relevant code to your website’s HTML.
You can use various tools to generate Schema Markup code.
By using Schema Markup, you can help search engines better understand your content and display your website more attractively in search results.
This can lead to increased organic traffic and improved website SEO.
Schema Markup is a powerful tool for improving website visibility in search results and should not be overlooked. SEO helps improve your website’s ranking in search engines.
SEO is an opportunity to improve site ranking
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is the process of increasing the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO involves optimizing elements within the website, such as keywords, Title Tag, Meta Description, content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as Backlink Building, social media marketing, and Brand Mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of a website to help it be better crawled and indexed by search engines. This includes site speed, mobile-friendliness, site structure, Sitemaps, and the Robots.txt file. |
| What role do Keywords play in SEO? | Keywords are phrases that users enter into search engines. Proper and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it for relevant searches. |
| What is a Backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play a significant role in site authority and ranking improvement, especially if they come from reputable sites. |
| What impact does quality content have on SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve rankings, reduce bounce rate, and increase user time on site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs updating. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
And other services of Rasawweb Advertising Agency in the field of advertising
Smart Marketplace: A combination of creativity and technology to increase click-through rates through intelligent data analysis.
Smart Marketing Automation: Professional optimization for customer acquisition using attractive UI design.
Smart UI/UX: A new service to increase click-through rates through optimizing key pages.
Smart Sales Automation: Revolutionize digital branding with the help of attractive UI design.
Smart Advertising Campaign: A fast and efficient solution for customer behavior analysis focusing on intelligent data analysis.
And over hundreds of other services in the field of internet advertising, advertising consultation, and organizational solutions
Internet Advertising | Advertising Strategy | Advertorial
Resources
Websima Technical SEO GuideSEO20 Technical SEO ChecklistCore Web Vitals and its impact on SEOBasic concepts of Technical SEO on Virgoo
? For business prosperity and visibility in the digital world, Rasawweb Afarin is your reliable partner. From website design with a modern user interface to comprehensive digital marketing strategies, we are with you.
For consultation and information on our services, contact Rasawweb Afarin experts.
📍 Tehran, Mirdamad Street, next to Central Bank, Kazeroon Jonoubi Alley, Ramin Alley, No. 6
