What is Technical SEO and why is it important?
What is Technical SEO and why is it important?
#Technical SEO is a set of actions performed to improve a website’s crawlability, indexing, and ranking in search engines.
In other words, Technical SEO addresses the technical aspects of a website that affect how search engines interact with it.
The importance of Technical SEO lies in the fact that if your website is not properly optimized for search engines, your valuable content will not be properly seen.
SEO helps improve your site’s ranking.
Without a strong Technical SEO foundation, your efforts in content creation and link building may not achieve the desired results.
In fact, Technical SEO is like the foundation of a building; if the foundation is weak, the building cannot stand properly.
SEO and website optimization is a good solution for earning income.
For example, if your website has a slow loading speed, search engines may consider it a low-quality website and reduce its ranking.
Also, if your website does not have a proper structure, search engines may not be able to easily index its content.
Therefore, Technical SEO is essential to ensure that your website is optimized in the best possible way for search engines.
By improving Technical SEO, you can improve your website’s ranking in search results, attract more traffic, and ultimately achieve your business goals.
SEO is an up-to-date science that is always changing and optimizing.
Are you tired of your company’s website not meeting your expectations? With RasaWeb, design a professional website that showcases the true face of your business.
✅ Increase acquisition of new customers and sales leads
✅ Increase your brand’s credibility and trust among your audience
⚡ Get a free website design consultation!
Most Important Technical SEO Factors in 2024
Most Important Technical SEO Factors in 2024
In 2024, several factors influence Technical SEO.
The most important of these factors are:
- Website Loading Speed: Website loading speed is one of the most important ranking factors in Google.
Websites with slow loading speeds usually get a lower ranking in search results. - Mobile Optimization: Given the increasing use of mobile phones, optimizing a website for mobile is essential.
Websites that are not optimized for mobile provide a poor user experience and may receive a lower ranking in search results. - Website Security (HTTPS): Using the HTTPS protocol is essential for website security.
Google considers websites that do not use HTTPS as insecure websites and reduces their ranking. - Website Structure: The website structure should be logical and understandable for search engines.
Using appropriate categories, strong internal linking, and a sitemap can help improve the website structure. - Image Optimization: Images should be optimized for the web to reduce their size and increase website loading speed.
Also, using appropriate ALT tags for images can help search engines understand the content of the images. - Using Structured Data (Schema Markup): Using structured data can help search engines better understand website content and improve the display of search results.
Considering these factors, you can optimize your website for Technical SEO and improve its ranking in search results.
SEO is a fundamental need for every business.
Checking and resolving site indexing issues
Checking and resolving site indexing issues
Website indexing means that search engines identify your website’s content and store it in their database.
If your website is not properly indexed, it will not be displayed in search results.
SEO indexing is a fundamental step in identifying your site.
To check for indexing issues, you can use various tools such as Google Search Console.
Google Search Console provides you with information about indexed pages, indexing errors, and other issues.
Some of the most common indexing issues include:
- Noindex pages: If a page has a Noindex tag, search engines will not index it.
- Pages blocked by robots.txt file: The robots.txt file instructs search engines which pages not to index.
If a page is mistakenly blocked in the robots.txt file, it will not be indexed. - Pages with duplicate content: If your website has pages with duplicate content, search engines may not index them.
- Server errors: Server errors such as 404 errors can prevent pages from being indexed.
To fix indexing issues, you need to identify the cause of the problem and take the necessary actions.
For example, if a page has a Noindex tag, you should remove the tag.
If a page is blocked in the robots.txt file, you should remove it from the file.
If your website has pages with duplicate content, you should remove or canonicalize them.
| Problem | Solution |
|---|---|
| Noindex page | Remove Noindex tag |
| Page blocked in robots.txt | Remove page from robots.txt |
| Duplicate content | Remove or Canonicalize |
| Server error | Fix server error |
By resolving indexing issues, you can ensure that your website is properly indexed by search engines and displayed in search results.
Site SEO helps with these problems.
Optimizing Site Loading Speed
Optimizing Site Loading Speed
Website loading speed is one of the most important ranking factors in Google.
Websites with slow loading speeds usually get a lower ranking in search results.
Also, slow loading speed can lead to poor user experience and reduced conversion rates.
SEO helps you load your site faster.
To optimize website loading speed, you can take the following actions:
- Image Optimization: Images should be optimized for the web to reduce their size.
Use optimized image formats like JPEG and PNG and display images with appropriate dimensions. - File Compression: Compress CSS, JavaScript, and HTML files to reduce their size.
- Enable Browser Caching: By enabling browser caching, the user’s browser can store static website files in its memory and load them from memory on subsequent visits.
- Use a CDN: A CDN (Content Delivery Network) stores your website’s content on various servers around the world.
This allows users to load your website’s content from the server closest to them. - Code Optimization: Optimize your website’s code to reduce its size and increase its loading speed.
- Reduce HTTP Requests: Reduce the number of HTTP requests.
The fewer requests, the faster the website will load.
By taking these actions, you can optimize your website’s loading speed and provide a better user experience.
Website speed is crucial in SEO and for attracting user satisfaction.
Do you dream of a thriving online store but don’t know where to start?
RasaWeb is your comprehensive e-commerce website design solution.
✅ Attractive and user-friendly design
✅ Increased sales and revenue⚡ Get a free consultation
Importance and Implementation of SSL
Importance and Implementation of SSL
SSL (Secure Sockets Layer) is a security protocol that encrypts communication between the user’s browser and the website server.
Using SSL is essential for website security.
Google considers websites that do not use SSL as insecure websites and reduces their ranking.
SEO also requires adherence to security points.
To implement SSL, you need to obtain an SSL certificate and install it on your website server.
You can obtain SSL certificates from various companies.
After installing the SSL certificate, your website will be accessible via HTTPS protocol.
The benefits of using SSL include:
- Security: SSL protects user information against theft and unauthorized access.
- Credibility: SSL shows users that your website is secure and they can trust it.
- SEO: Google gives higher rankings in search results to websites that use SSL.
By implementing SSL, you can improve your website’s security, show users that your website is secure, and improve its ranking in search results.
Secure websites have a better position in SEO.
Optimizing URL Structure for SEO
Optimizing URL Structure for SEO
URL structure is one of the important factors in SEO.
URLs should be short, descriptive, and include keywords.
Long and complex URLs are difficult for search engines and users.
SEO and link optimization are effective in this regard.
To optimize URL structure, you can observe the following tips:
- Use keywords: URLs should include keywords related to the page’s content.
- Keep URLs short: URLs should be as short as possible.
- Use hyphens (-) instead of underscores (_): Use hyphens to separate words in the URL.
- Remove unimportant words: Remove words like “and”, “or”, and “from” from the URL.
- Use lowercase letters: Use lowercase letters in the URL.
For example, instead of using the following URL:
www.example.com/page?id=123&category=seo
Use the following URL:
www.example.com/seo-technical-guide
By optimizing the URL structure, you can help search engines better understand the page’s content and improve its ranking in search results.
SEO and links are like each other.
XML Sitemap and its Importance
XML Sitemap and its Importance
An XML sitemap is a file that contains a list of all the pages on your website.
The sitemap helps search engines find all your website’s pages and index them.
SEO and creating a sitemap is an important principle.
An XML sitemap is very useful for websites with many pages, websites with complex structures, and newly created websites.
To create an XML sitemap, you can use various tools.
After creating the sitemap, you must register it in Google Search Console.
The benefits of using an XML sitemap include:
- Improved crawlability: The sitemap helps search engines find all pages of your website.
- Faster indexing: The sitemap helps search engines index your website’s pages faster.
- Improved ranking: The sitemap helps search engines better understand your website’s content and improve its ranking in search results.
| Feature | Description |
|---|---|
| File format | XML |
| Purpose | Introducing site pages to search engines |
| Location | In the site root and registered in Search Console |
By using an XML sitemap, you can help search engines better understand your website and improve its ranking in search results.
By observing SEO tips, your site will have a better ranking.
Optimizing robots.txt file
Optimizing robots.txt file
The robots.txt file is a text file that tells search engines which pages of your website they should not index.
The robots.txt file must be located in your website’s root directory.
Robots SEO is essential for a site.
You can use the robots.txt file to block pages that you do not want to appear in search results.
For example, you can block pages with duplicate content, administrative pages, and pages not designed for users.
When creating the robots.txt file, you should be careful not to block important pages of your website.
Blocking important pages can lead to a decrease in your website’s ranking in search results.
Technical SEO comes to your aid.
Example of a robots.txt file:
User-agent: * Disallow: /admin/ Disallow: /tmp/ Disallow: /cgi-bin/
In this example, all search engines are prevented from indexing the /admin/, /tmp/, and /cgi-bin/ folders.
Prevent this from happening with proper SEO.
Are you bothered by losing customers who visited your site to buy?
RasaWeb is your specialized solution for having a successful online store.
✅ Significant increase in your online sales
✅ Building trust and professional branding among customers⚡ Get a free consultation from RasaWeb experts!
Importance of Internal and External Link Building
Importance of Internal and External Link Building
Internal and external link building are two important strategies in SEO.
Internal link building means creating links between different pages of your website.
External link building means receiving links from other websites to your website.
SEO and link building are closely intertwined.
Internal link building helps search engines better understand your website’s structure and find important pages of your website.
External link building shows search engines that your website is credible and a valuable source of information.
For internal link building, you should try to create links between relevant pages of your website.
Also, you should use appropriate anchor texts for the links.
Anchor texts are the words to which a link is attached.
For external link building, you should try to get links from reputable and relevant websites.
Receiving links from reputable websites can help improve your website’s ranking in search results.
SEO helps a lot in this area.
Technical SEO Tools for Site Analysis and Improvement
Technical SEO Tools for Site Analysis and Improvement
Various tools are available for analyzing and improving your website’s Technical SEO.
Some of these tools are free, while others are paid.
Some of the most popular Technical SEO tools include:
- Google Search Console: Google Search Console is a free tool provided by Google.
This tool provides you with information about how your website is indexed by Google, indexing errors, and other issues. - Google PageSpeed Insights: Google PageSpeed Insights is a free tool that helps you check your website’s loading speed and provides solutions for improving it.
- GTmetrix: GTmetrix is a free tool that helps you check your website’s loading speed and receive detailed information about your website’s performance.
- SEMrush: SEMrush is a paid tool that offers various SEO features, including keyword analysis, competitor research, backlink analysis, and Technical SEO analysis.
- Ahrefs: Ahrefs is a paid tool that offers various SEO features, including backlink analysis, competitor research, and Technical SEO analysis.
By using these tools, you can improve your website’s Technical SEO and enhance its ranking in search results.
Site SEO requires these tools.
Frequently Asked Questions
| Question | Answer |
|---|---|
| What is SEO? | SEO, or Search Engine Optimization, is a process of increasing the quality and quantity of website traffic by improving the site’s ranking in natural (organic) search engine results like Google. |
| What are the main types of SEO? | SEO is divided into three main categories: On-Page SEO, Off-Page SEO, and Technical SEO. |
| What does On-Page SEO include? | On-Page SEO includes optimizing elements within the website, such as keywords, page title (Title Tag), meta description (Meta Description), content, URL structure, images, and internal links. |
| What is Off-Page SEO? | Off-Page SEO refers to activities outside the website that help improve its ranking, such as backlink building, social media marketing, and brand mentions. |
| What is Technical SEO? | Technical SEO focuses on optimizing the technical aspects of a website to help it be better crawled and indexed by search engines. This includes site speed, mobile-friendliness, site structure, sitemaps, and the Robots.txt file. |
| What role do keywords play in SEO? | Keywords are phrases that users enter into search engines. Proper and targeted use of relevant keywords in content and site elements helps search engines understand the topic of your page and display it for relevant searches. |
| What is a backlink and why is it important? | A backlink, or inbound link, is a link from one website to another. Backlinks act as a “vote of confidence” from other sites for search engines and play an important role in the credibility and ranking increase of a site, especially if they are from reputable sites. |
| How does quality content affect SEO? | Quality, relevant, comprehensive, and unique content not only attracts and retains users but also shows search engines that your page is valuable. This helps improve rankings, reduce bounce rates, and increase user time on the site. |
| Why is site loading speed important for SEO? | Site loading speed is an important ranking factor for Google. Faster sites provide a better user experience, have lower bounce rates, and are preferred by search engines. |
| Is SEO a one-time process? | No, SEO is an ongoing and long-term process. Search engine algorithms are constantly changing, competition is increasing, and site content also needs to be updated. Therefore, SEO requires continuous monitoring, analysis, and optimization. |
And other services of RasaWeb advertising agency in the field of advertising
- Smart Website Development: A new service to enhance campaign management through user experience customization.
- Smart Social Media: Professional optimization to increase sales using Google Ads management.
- Smart Sales Automation: A combination of creativity and technology for campaign management through custom programming.
- Smart UI/UX: A professional solution for user interaction with a focus on optimizing key pages.
- Smart Website Development: Designed for businesses looking to improve SEO rankings by utilizing real data.
And over hundreds of other services in the field of internet advertising, advertising consultation, and organizational solutions
Internet Advertising | Advertising Strategy | Advertorials
Resources
Comprehensive Technical SEO Guide
Technical SEO Checklist
SEO 2024 Guide
Technical SEO Optimization
? With RasaWeb Afarin Digital Marketing Agency, lead your business on the path to digital success. From custom website design to SEO optimization and advertising campaign management, we are with you every step of the way to ensure a powerful and effective online presence. Contact us for a consultation and to begin your business’s digital transformation.
📍 Tehran, Mirdamad Street, next to Bank Markazi, Kazerun Jonubi Alley, Ramin Alley, No. 6
