## ✨ Advanced Keyword Research, Beyond the Ordinary ✨
Well, the first tool I want to introduce to you is very important: Keyword Research, but not the ordinary keyword research that everyone does! I mean using more advanced techniques and tools that maybe fewer people go for. You need to understand exactly what your customers are searching for, what questions they have, and what information they are looking for. It’s not just about finding a keyword and repeating it. You have to think deeper!
For example, instead of just focusing on the word “buy shoes,” see what kind of shoes people are specifically searching for? “Buy Nike walking shoes” or “Buy women’s leather formal shoes size 38”! The more detailed and precise you find the keywords, the higher the chance that the target audience will reach your site exactly. This will also increase your conversion rate. Remember, the goal is not just to increase website visits, the goal is to attract customers!
Another point is not to just stick to the main keywords. LSI (Latent Semantic Indexing) keywords are also very important. These are words that are semantically related to your main keyword. For example, if your main keyword is “content marketing,” LSI keywords can be “content creation,” “content strategy,” “digital marketing,” and so on. Using these words helps Google better understand what your site is about and consequently increases your site’s ranking on Google.
There are various tools for this, including Ahrefs, Semrush, and Moz Keyword Explorer. These tools help you find related keywords, search volume, competition level, and other important information. Just remember, the important thing is how you use this information and build a strong content strategy based on it.
🧭 Competitor Analysis with a Different View
Competitor analysis! Well, many people think that competitor analysis means just seeing what keywords their competitors are using and repeating the same thing. But no! Competitor analysis is much more than that. You need to see exactly what your competitors are doing that has allowed them to rank on Google, what strengths they have, what weaknesses they have, and how they are communicating with their audience.
See, it’s not just about keywords. You need to see what kind of content your competitor is producing? Are they writing educational articles? Making engaging videos? Designing useful infographics? What tone do they have? Are they friendly or formal? How do they respond to their audience’s questions and comments? All of this is important! You need to learn from your competitors, but not copy them. You need to offer something better and different!
Another very important point is not to just look at your direct competitors. Your indirect competitors are also very important. Indirect competitors are businesses that don’t offer exactly the same product or service as you, but meet a similar need. For example, if you have an online clothing store, your indirect competitors could be online stores selling bags and shoes, cosmetics, etc. Why? Because they are all trying to meet the customer’s need for online shopping.
For competitor analysis, you can use various tools, including SimilarWeb, Ahrefs, and SEMrush. These tools help you analyze competitor website traffic, traffic sources, keywords, backlinks, and other important information. Using this information, you can design a stronger and more effective SEO strategy.
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🛠️ Technical SEO; A Powerful Infrastructure for Top Ranking
Technical SEO! Oh, technical SEO… Many people run away from it because they think it’s very complex and specialized. But believe me, if your site’s technical SEO isn’t right, no matter how good content you produce and choose the right keywords, it’s no use! Technical SEO is like the infrastructure of a building. If the infrastructure isn’t strong, no matter how beautiful and pretty the building is, it will collapse one day!
What does technical SEO mean? It means that your site is understandable to Google, loads quickly, displays well on mobile, has the correct URL structure, has no 404 errors, and so on. All of this directly affects your site’s ranking on Google. Google wants to provide the best user experience to its audience. If your site doesn’t have these features, Google prefers to show other sites to its audience.
One very important point is that website speed is very important! Google has officially announced that website speed is one of its ranking factors. If your site loads slowly, not only will Google not like you, but users will also quickly leave your site, and this will increase your site’s bounce rate, which is a negative signal for Google.
To improve your site’s technical SEO, you can use various tools, including Google Search Console, GTmetrix, and PageSpeed Insights. These tools help you identify technical problems on your site and find solutions to fix them. If you don’t have enough expertise yourself, be sure to get help from an SEO specialist.
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| Tool | Application |
| Google Search Console | Check site indexing status and technical errors |
| GTmetrix | Analyze website speed and provide improvement suggestions |
| PageSpeed Insights | Analyze website speed and provide improvement suggestions (by Google) |
🔗 Professional Link Building; The Credibility and Power of Your Site
Link building! Well, many people think that link building means just going to some low-quality sites, buying links, and thinking the job is done. But no! Professional link building is much more than that. Professional link building means getting links from reputable and relevant sites and showing Google that your site is a valuable and credible resource. Google looks at links as a type of vote of confidence. The more votes you get from reputable sites, the better your site’s ranking on Google will be.
But how do we get links? There are various ways. One of the best ways is to produce very good and valuable content so that other sites link to you themselves. This is called natural link building. But this is time-consuming and may take a long time to get results.
Another way is to interact with relevant sites and ask them to link to you. For example, you can write a guest article for another site and link to your site in it. Or you can be active on social networks and share your content so that others link to it.
One very important point is that the quality of the links is much more important than the quantity. One link from a reputable and relevant site is much better than a hundred links from low-quality sites. Google is very smart and can recognize spam and low-quality links and ignore them. It may even penalize your site for these links.
To have successful link building, you must have a strategy and constantly and continuously try. You shouldn’t suddenly get a large number of links and then do nothing else. This will make Google suspicious of you and think you are cheating. Link building should be a natural and gradual process.
✍️ Producing E-A-T Oriented Content; The Key to Google and User Trust
Producing E-A-T oriented content! Well, what is this? E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google pays a lot of attention to these factors and wants to make sure that the sites it is showing to its users are credible and reliable sites that provide accurate and useful information.
How to produce E-A-T oriented content? First, you must show that you have expertise in your field. You can do this by writing specialized articles, providing accurate statistics, linking to credible sources, and using a professional tone. Second, you must show that you have enough experience in your field. You can do this by sharing your experiences, providing case studies and portfolios, and using customer reviews. Third, you must show that your site is a credible and reliable site. You can do this by providing accurate contact information, having a privacy policy, and providing a money-back guarantee.
One very important point is that your content must be useful for the user. You shouldn’t just think about keywords and SEO. You should think about how you can answer the user’s questions and needs and create a good user experience for them. If the user is satisfied with your content, the chance that they will return to your site and introduce it to others is much higher.
Producing E-A-T oriented content is a long-term investment. You may not see results at first, but be sure that in the long run it will have a big impact on your site’s ranking on Google. Google rewards sites that provide high-quality and credible content and shows them in higher rankings.
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🎯 Geo-Targeting (Geo SEO); Conquering the Local Market
Geo-targeting or Geo SEO! Well, what is this? Geo SEO means optimizing your site for local searches. That is, if someone in Tehran is looking for a restaurant, Google shows them your site, which is a restaurant in Tehran. Geo SEO is very important for local businesses. If you have a local business, you must take Geo SEO seriously.
How do we do Geo SEO? First, you must put your business’s accurate address and phone number on your site. Second, you must register in online directories such as Google Maps and Foursquare. Third, you must use local keywords in your site’s content. For example, instead of just writing “restaurant,” write “restaurant in Tehran.” Fourth, you should try to get links from local sites. For example, from the Tehran municipality website or from local news sites.
One very important point is to complete your Google My Business profile. Google My Business is a free profile that Google gives to businesses to display their information on Google. In this profile, you can put your address, phone number, business hours, photos and videos, and customer reviews. The more complete your Google My Business profile is, the higher the chance that Google will show your site in local search results.
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Geo SEO is an ongoing process. You should regularly update your business information, respond to customer reviews, and try to get links from more local sites. If you do Geo SEO correctly, you can get a lot of traffic from local searches and increase your sales.
| Factor | Importance |
| Address and phone number | Very High |
| Register in online directories | High |
| Local keywords | Medium |
| Link from local sites | Medium |
📱 Mobile Optimization; An Unavoidable Necessity
Mobile optimization! Remember when they said mobile is becoming important? That time is long gone! Mobile has been important for a long time! More than half of internet traffic is done through mobile. If your site is not optimized for mobile, you are losing half of your customers!
What does mobile optimization mean? It means that your site displays well on mobile, loads quickly, is easy to use, and the buttons are large enough for users to click on them easily. If your site doesn’t display well on mobile, users will quickly leave your site, and this will increase your site’s bounce rate and lower your site’s ranking on Google.
Google also pays a lot of attention to mobile optimization. Google has activated the Mobile-First Indexing algorithm since 2019. This means that Google first checks the mobile version of your site and then the desktop version. If the mobile version of your site isn’t good, Google will penalize your site altogether!
To optimize your site for mobile, you can use responsive templates. Responsive templates are templates that automatically adjust to the size of the user’s device screen. You should also optimize your site’s speed for mobile. You can use various tools such as Google PageSpeed Insights to do this.
One very important point is that user experience on mobile is very important. You must make sure that users can easily browse your site and find the information they need. If your site is complex and confusing, users will quickly get tired of it and will not return to it.
💯 User Experience (UX); User Satisfaction, Google Satisfaction
User Experience or UX! Well, many people think that UX is just a decorative thing and is only used to make the site prettier. But no! UX is much more than that. UX means how users interact with your site, how they feel, and whether they achieve their goals or not. If your site’s user experience is good, users will be satisfied with your site, stay on your site longer, buy more, and introduce your site to others.
Google also pays a lot of attention to UX. Google wants to provide the best user experience to its audience. If your site has a good user experience, Google will reward it and increase your site’s ranking on Google. Google uses various algorithms to measure UX, including bounce rate, time spent on the site, and the number of pages the user visits.
How to improve your site’s UX? First, you must design your site to be simple and user-friendly. Your site shouldn’t be complex and confusing. Second, you must optimize your site’s speed. No one likes to wait for a site to load. Third, you must produce high-quality and relevant content. Users should be able to easily find the information they need on your site. Fourth, you must pay attention to user comments and suggestions and try to solve their problems.
One very important point is that UX is an ongoing process. You must regularly test your site, get feedback from users, and try to improve your site’s UX every day. If your site’s UX is good, you can get a lot of traffic, increase your sales, and strengthen your brand.
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📊 Data Analysis; A Guide to Success
Data analysis! Well, many people think that data analysis is just an extra and time-consuming task and has no benefit. But no! Data analysis is one of the most important things you should do to improve your site’s ranking on Google. Data analysis helps you understand how your site is working, what strengths it has, what weaknesses it has, and how you can improve its performance.
What data should you analyze? First, you must check your site’s traffic. You should understand where your site’s traffic comes from, which pages are visited more, how long users stay on your site, and what actions they take on your site. Second, you must check your site’s keywords. You should understand with which keywords you rank, which keywords bring the most traffic to your site, and which keywords have more potential for improvement. Third, you must check the behavior of users on your site. You should understand how users browse your site, which pages they see, which links they click on, and what actions they take.
To analyze data, you can use various tools, including Google Analytics, Google Search Console, and Hotjar. These tools help you get accurate information about traffic, keywords, and user behavior on your site. Using this information, you can design a stronger and more effective SEO strategy.
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Data analysis is an ongoing process. You must regularly check your site’s data, prepare reports, and try to improve your site’s performance. If you do data analysis correctly, you can get a lot of traffic, increase your sales, and strengthen your brand. Rasaweb Afarin, by providing optimization consulting services, helps you to analyze your site’s data correctly and make the best decisions to improve your site’s ranking on Google.
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🚀 Artificial Intelligence (AI) at the Service of SEO; A Bright Future
Artificial intelligence at the service of SEO! Well, this is a very new and exciting topic. Artificial intelligence is gradually entering all fields and SEO is no exception. Artificial intelligence can help you do your site’s SEO much faster and more effectively. Of course, I’m not one of those people who says that artificial intelligence will replace humans, but the truth is that it can help a lot.
How can artificial intelligence help with SEO? First, it can help you find the right keywords. Artificial intelligence can analyze a large amount of data and identify relevant and popular keywords. Second, it can help you produce high-quality content. Artificial intelligence can check your content and provide suggestions for improving it. Third, it can help you do better link building. Artificial intelligence can identify reputable and relevant sites and suggest which sites to get links from. Rasaweb Afarin, using the latest artificial intelligence technologies, designs custom artificial intelligence agents for your business so that you can automate your SEO processes and quickly increase your site’s ranking on Google.
Of course, artificial intelligence is still in the early stages of development and cannot completely replace humans. But over time and with the advancement of technology, artificial intelligence will play a more prominent role in SEO. If you don’t want to fall behind your competitors, you should start thinking about using artificial intelligence in your site’s SEO right now.
Finally, I want to remind you of a very important point. SEO is a marathon, not a sprint! You shouldn’t expect your site’s ranking on Google to suddenly increase rapidly by doing a series of things. SEO is a time-consuming and continuous process that requires effort and patience. If you constantly and continuously try and use the right techniques, you will definitely get results.
| Question | Answer |
| How can I find the right keywords for my business? | Use keyword research tools such as Ahrefs and Semrush and look for keywords related to your business with high search volume and low competition. |
| How can I produce E-A-T oriented content? | Produce E-A-T oriented content by providing accurate and reliable information, linking to credible sources, sharing your experiences, and using a professional tone. |
| How can I improve my site’s technical SEO? | Improve your site’s technical SEO by using tools like Google Search Console and GTmetrix, identifying technical problems on your site, and optimizing your site’s speed. |
| How can I have successful link building? | Have successful link building by producing high-quality and valuable content, interacting with relevant sites, and using natural link building. |
| How can I do Geo SEO for my local business? | Do Geo SEO for your local business by registering in online directories, using local keywords, and completing your Google My Business profile. |
| Why is mobile optimization important? | Because more than half of internet traffic is done through mobile, mobile optimization is essential for attracting customers and improving your site’s ranking on Google. |
| How can I improve my site’s user experience (UX)? | Improve your site’s user experience by designing a simple and user-friendly site, optimizing site speed, and producing high-quality content. |
| Why is data analysis important for SEO? | Data analysis helps you understand how your site is working, what strengths it has, and how you can improve its performance. |
| How can artificial intelligence help with SEO? | Artificial intelligence can help you find the right keywords, produce high-quality content, and do better link building. |
| How long does it take for SEO to produce results? | SEO is a time-consuming and continuous process that requires effort and patience. It may take several months to see significant results. |
• and other services of Rasa Web advertising agency in the field of advertising
• Advertising campaigns on online educational platforms
• Optimization for user experience on different devices
• Design and implementation of marketing campaigns for event registration
• Development of artificial intelligence systems for audio data analysis
• Marketing strategy consulting for the tourism industry
• and more than a hundred other services in the field of internet advertising, advertising consulting and organizational solutions
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