🤔 Why is it important to ask key questions of a website design and SEO company?
Well, first of all, let’s get something straight. Choosing a website design and SEO company is like choosing a life partner, but not quite! But hey, if you make the wrong choice, you could waste a lot of time and money. Imagine you bought a very stylish suit, but it’s not your size. Well, what good is it? Website design and SEO are exactly the same. You need to make sure that the company you’re considering is providing exactly what you want and what’s good for your business.
These days, when everything is digital, having a good and search engine optimized website is no longer an option, it’s a necessity. Think of a very stylish store in a dead-end alley. No matter how good the merchandise is, no one can find it. A bad website is exactly the same. So, before you spend your money, you need to make sure that the company you’re considering knows what they’re doing. Asking questions is the best way to find out. By asking the right questions, you can figure out if this company can really help you or not. For example, do they have enough experience in your field? Can they design a suitable strategy for your business? Can they provide measurable results? These are all questions you need to know the answers to.
💰 Question 1: What should my budget be?
Well, this question is very general, but very important. It’s like asking how much does a car cost? Well, it depends on what kind of car you want. A Pride? A Benz? A Bugatti? The price of website design and SEO is exactly the same. It depends on what features you want, what design you want, and what SEO strategy you want to follow. Some companies offer a very low price, but then stick a lot of hidden costs on you. Others give a very high price, but it’s not clear if it’s really worth it or not. So, you need to find a fair price that fits your budget and meets the needs of your business.
The best thing to do is find a few different companies and get a quote from them. Then, compare the prices with each other and see what services each one offers. Remember that the cheapest price is not always the best price. Sometimes, spending a little more money can ultimately be more profitable for you. For example, a more expensive company may provide a much better website design that attracts more customers and generates more sales. Or a more expensive company may offer a much better SEO strategy that raises your site’s ranking on Google and attracts more traffic.
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🤝 What experience do you have in my field of work?
This question is very important because every business has its own unique needs. A website design and SEO company that has experience working with an online clothing store may not be able to help a dental clinic. Each industry has its own keywords, its own audience, and its own competition. So, you need to make sure that the company you’re considering has enough experience in your field and knows how to help you.
The best thing to do is ask the company you’re considering to show you their previous portfolios. See if they have done similar projects or not. Talk to their previous customers and ask them if they were satisfied with the services of this company. This way you can get an overview of the capabilities of the company you are considering. For example, suppose you have a restaurant. You need to make sure that the company you are considering has experience designing websites for restaurants and knows how to showcase your menu in the best possible way. Or you need to make sure that the company you’re considering knows how to find the right keywords for your restaurant and optimize your site on Google.
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| Field of Work | Experience Required |
|---|---|
| Online Clothing Store | Experience in designing e-commerce websites, SEO for keywords related to clothing |
| Dental Clinic | Experience in designing medical websites, SEO for keywords related to dentistry |
| Restaurant | Experience in designing restaurant websites, SEO for keywords related to food |
📊 What is your SEO strategy?
SEO is a long game, not a sprint. If someone promises to bring your site to the first page of Google in a week, know that they are lying. SEO requires a detailed and planned strategy that includes keyword research, content creation, link building, and technical site optimization. You need to make sure that the company you’re considering has a transparent and measurable SEO strategy and can show you how they plan to raise your site’s ranking on Google.
The best thing to do is ask the company you’re considering to give you a report on their SEO strategy. See if they are using black hat methods or not. Black hat methods are methods that may work in the short term, but in the long term will cause your site to be penalized and its ranking on Google to drop. You need to make sure that the company you’re considering uses white hat methods, which are legal and ethical methods that will cause your site to sustainably rank higher on Google. For example, the company you’re considering may have a content creation strategy that includes writing articles, making videos, and publishing social media posts. Or they may have a link building strategy that includes getting links from reputable and relevant sites.
✍️ What is your approach to content production?
Content is king! This is a cliché, but it’s true. Good content not only makes your site rank higher on Google, but it also makes customers trust you and buy from you. You need to make sure that the company you’re considering has a professional approach to content production and can produce content that is both optimized for search engines and attractive to audiences.
The best thing to do is ask the company you’re considering to show you their previous content examples. See if their content is of high quality or not. Is their content useful to the audience or not? Is their content optimized for search engines or not? For example, the company you’re considering may have a content production team that includes writers, editors, and designers. Or they may use various tools for keyword research, competitor analysis, and content optimization. You need to make sure that the company you’re considering knows how to produce content that both increases your site traffic and increases your conversion rate.
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🔗 What does your link building strategy include?
Links are like votes of confidence. The more links you have from reputable and relevant sites, the higher your site will rank on Google. But link building also has some principles and rules. You should not use black hat methods, such as buying links or exchanging links. These methods may work in the short term, but in the long term will cause your site to be penalized and its ranking on Google to drop. You need to make sure that the company you’re considering has an ethical and sustainable link building strategy that includes getting links from reputable and relevant sites.
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The best thing to do is ask the company you’re considering to give you a report on their link building strategy. See if they are using white hat methods or not. Are they partnering with reputable and relevant sites or not. Are they producing high-quality content that makes other sites link to them or not. For example, the company you’re considering may have a public relations team that is in contact with reporters and bloggers and asks them to link to your site. Or they may have a content marketing strategy that includes producing high-quality content and publishing it on other sites.
🛠️ What techniques do you use to technically optimize the site?
Technical site optimization means optimizing your site for search engines. This includes things like site speed, site structure, site responsiveness, and site security. If your site has technical problems, it may drop in Google rankings, even if you have very good content. You need to make sure that the website design and SEO company you are considering has sufficient expertise in the field of technical site optimization and can optimize your site for search engines.
The best thing to do is ask the company you’re considering to give you a report on the technical status of your site. See if your site has problems in terms of speed, structure, responsiveness, and security. See what solutions the company you’re considering offers to fix these problems. For example, the company you’re considering may use a fast and optimized content management system. Or they may use a CDN to increase your site speed. Or they may use an SSL certificate to increase your site security.
| Technical Factor | Description |
|---|---|
| Site Speed | Page loading speed of the site |
| Site Structure | How the site pages are organized |
| Responsiveness | Proper display of the site on different devices |
| Site Security | Protection of the site against cyber attacks |
📅 What is your reporting like and how often do you report?
Transparency is very important. You need to know where your money is going and what results are being achieved. You need to make sure that the company you’re considering reports to you regularly and shows you what progress you’ve made. Reports should include information such as site traffic, keyword rankings, conversion rates, and ROI (Return on Investment). You need to make sure that the reports are understandable and that you can use them to make better decisions.
The best thing to do is ask the company you’re considering how often they report and what information they provide in their reports. See if the reports are understandable or not. See if you can use them to understand whether the SEO strategy is working or not. For example, the company you’re considering may give you a report every month that includes information such as site traffic, keyword rankings, conversion rates, and ROI. Or they may hold a meeting with you every week and talk to you about the progress of the project.
💬 What is your method of communication?
Effective communication is very important. You should be able to easily communicate with the company you’re considering and ask your questions and express your opinions. You need to make sure that the company you’re considering responds to you quickly and listens to you. You need to have a good and friendly relationship with the company you’re considering so that you can work effectively together.
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The best thing to do is have a meeting with the company you’re considering and talk to them. See if you are comfortable with them or not. See if they answer your questions completely or not. See if they listen to you or not. For example, the company you’re considering may have a project manager who is responsible for communicating with you. Or they may use a project management system that allows you to easily communicate with them and track the progress of the project.
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🔒 What is your privacy policy?
Privacy is very important. You need to make sure that your information is safe and that the company you’re considering is protecting it properly. You need to make sure that the company you’re considering has a transparent and understandable privacy policy and adheres to it. You need to know what information the company you’re considering collects, how they use it, and how they protect it.
The best thing to do is read the privacy policy of the company you’re considering. See if you agree with it or not. See if the company you’re considering is properly protecting your information or not. For example, the company you’re considering may use encryption to protect your information. Or they may use a firewall to prevent unauthorized access to your information.
| Question | Answer |
|---|---|
| Why should we ask a website design and SEO company questions? | To make sure that the company understands our needs and can help us. |
| What questions should we ask a website design and SEO company? | Questions about experience, strategy, content creation approach, link building, technical optimization, reporting, communication, and privacy policy. |
| What is a suitable budget for website design and SEO? | Depends on the needs and goals of your business. |
| How can we see the portfolio of a website design and SEO company? | Ask them to show you their previous portfolios. |
| How can we talk to previous clients of a website design and SEO company? | Ask them to give you the contact information of their previous clients. |
| How can we know if a website design and SEO company uses black hat methods or not? | Ask them to give you a report on their SEO strategy. |
| How can we know if the content produced by a website design and SEO company is of high quality or not? | Review their previous content samples. |
| How can we know if a site designed by a website design and SEO company is responsive or not? | Test the site on different devices. |
| How can we know if a website design and SEO company reports to us regularly or not? | Ask them how often they report and what information they provide in their reports. |
| How can we know if a website design and SEO company properly protects our information or not? | Read the company’s privacy policy. |
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