🕵️♂️Ignoring Keyword Research; The Root of Most Mistakes
#Well, look, one of the biggest blunders in the world of SEO, which Rasweb Afarin, a website design and SEO company, always emphasizes, is completely neglecting keyword research. It’s like walking blindfolded through a dark forest and expecting to find treasure. How is that even possible?
Many businesses, especially those new to the online world, think they know better than anyone what their customers are looking for. They just randomly put a bunch of words on their site, without even glancing at the data or seeing what people are actually searching for. What’s the result? Their site gets lost in Google’s results, no one finds it, and well, it’s clear there are no sales. This mistake seems simple, but it can be catastrophic. Remember that time I had a friend who thought people were definitely looking for “comfortable and stylish sofas,” while Google’s statistics showed “buy modern sofa with reasonable price” was searched much more? Exactly.
An experienced website design and SEO company knows that keyword research isn’t just about finding a few words. It’s a blended art and science that must be done with professional tools, competitor analysis, and a deep understanding of user behavior. They can find keywords with high search volume and suitable competition—those that truly have the potential to attract customers. They even consider LSI (Latent Semantic Indexing) keywords, which help Google understand how comprehensive and relevant your content is to the topic. This isn’t just making a list; it’s your website’s roadmap. Without this map, no matter how good your content is or how beautiful your site looks, you’ll be like a ship adrift in the ocean without a captain.
✍️Producing Low-Quality or Duplicate Content; SEO Poison
The second mistake that truly acts like poison for SEO is the story of low-quality or copied content. Well, Google isn’t in kindergarten anymore! This search engine gets smarter every day and can easily detect content that lacks real value or was merely written to fill a page. When I say low-quality, I mean text that provides no useful information, has no proper structure, is full of spelling errors, or worse yet, is just a copy-paste from other sites.
Some businesses think that by producing a lot of content, even if it lacks quality, they can trick Google. But this is just a waste of time and resources. Google severely penalizes duplicate content, and if it discovers your site is full of copied material, it will impose heavy penalties. In the worst case, you might even be removed from search results. I once saw a company that had copied all its product descriptions from a competitor’s site. The result? After a few months, it completely vanished from Google’s results. This is where the importance of a real website design and SEO company becomes clear.
A professional team like Rasweb Afarin specializes in content marketing. They know that content must be valuable, unique, engaging, and relevant to user needs. Content that answers user questions, solves a problem, or provides new and useful information. By producing visual content, writing in-depth articles, and even using storytelling, they not only improve a site’s SEO but also make users stay longer on the site and trust the brand. Good content is like a magnet; it not only attracts visitors but also retains them and converts them into loyal customers.
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⚙️Ignoring Technical SEO; Weak Foundations
Now we’ve arrived at a topic many people don’t even think about, but it’s like the skeleton of a building: Technical SEO. You know what? It’s like you’ve built a beautiful and luxurious house, but its foundation is weak and incomplete. Well, it could collapse at any moment, right? Technical SEO is exactly like that. Without a strong technical structure, no matter how excellent your content, Google can’t properly crawl and index your site.
Technical errors can include things like problems with the robots.txt file, too many 404 errors, incorrect canonical tags, inappropriate URL structure, or even SSL issues. Imagine Google’s bots coming to your site, but they can’t access some pages or get confused about which page is the main one and which is a copy. Well, naturally, they can’t rank your site high in the results. Or suppose your site lacks sufficient security (HTTP instead of HTTPS); Google will immediately give you negative points.
Here, it’s beyond the capabilities of ordinary people. A truly professional website design and SEO company is needed that is familiar with technical details and can find and resolve these issues. Web development specialists at Rasweb Afarin use advanced tools to check your site’s details, fix crawl errors, optimize the sitemap.xml, and ensure that Google can easily find all your valuable content. They even pay attention to details like Schema Markup, which can make your site display more attractively in search results, for example, with star ratings or rich snippets. This makes your site appealing not only to users but also to Google’s bots.
| Technical Problem | Impact on SEO | SEO Company Solution |
|---|---|---|
| Incorrect Robots.txt file | Prevents crawling of important pages | Correction and optimization of bot access |
| Too many 404 errors | Poor user experience and wasted crawl budget | Fix broken links and 301 redirects |
| Lack of HTTPS | Negative effect on ranking and user trust | Install SSL certificate and correct configuration |
| Inappropriate URL structure | Confusion for Google and users | Design SEO-friendly and meaningful URLs |
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🐢Slow Website Speed; Killer of User Experience and Ranking
I remember a time when internet speed was dial-up; well, expectations were low then. But now? If a site doesn’t open in 3-4 seconds, the user will easily hit the back button and go to your competitor. Slow site speed isn’t just a minor technical issue; it’s truly a killer of user experience and your ranking on Google. Think about yourself waiting in a queue; if the queue moves slowly, what do you do? You go to the next queue, right? Google is exactly the same.
So, what can cause slow speed? High-volume and unoptimized images, heavy and unnecessary code, too many plugins, a slow server, or even a lack of file compression. Any of these can make your site as slow as a tortoise. Google knows this and gives negative points to slow sites, which, of course, lowers their ranking.
A website design and SEO company like Rasweb Afarin knows exactly how to tackle this problem. They use specialized tools like Google PageSpeed Insights to examine your site’s speed details and pinpoint exactly where the problem lies. Then they compress JavaScript and CSS files, optimize images, use a CDN (Content Delivery Network), and may even suggest upgrading your site’s server. Sometimes even a small change in the code can have a huge impact on speed. Such optimizations make your site not only faster and more pleasant for users but also make Google look at your site more favorably and give you better rankings. This work is truly worth it because it directly affects your conversion rate and profit.
📱No Mobile Optimization; Ignoring Most Users
I can’t believe some businesses still think mobile is secondary. Statistics show that now more than 60-70% of searches are done via mobile. So, if your site isn’t optimized for mobile, you’re essentially ignoring the majority of your audience. This is a fatal mistake! Imagine you have a store whose door only opens for people over 180 cm tall! Well, obviously, you won’t have many customers.
Sites that aren’t optimized for mobile usually have very small fonts, tiny buttons that are hard to click, images that display messy, and overall look terrible on a smartphone. Well, mobile users don’t have the patience to struggle so much to get information from your site. They quickly go back and find another site that offers a better user experience. Google, which introduced Mobile-first Indexing years ago, prioritizes the mobile version of websites. So, if your site isn’t good on mobile, you practically won’t get a good ranking on Google.
This is where a website design and SEO company like Rasweb Afarin comes into play. They not only implement responsive design to ensure your site displays perfectly on any device, from mobile to tablet and desktop, but also pay attention to UX/UI design details. This means they optimize your site’s user experience and user interface so that mobile users can easily navigate the site, find the information they need, and perform your desired action. This ensures you don’t lose a huge portion of the market and have a modern, user-friendly site from both the user’s and Google’s perspectives. It’s crucial for your site to be like a good friend that’s always accessible and understandable, no matter how you visit it.
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🔗Spammy or Low-Quality Link Building; A Hidden Catastrophe
You might ask, what is link building? Well, in essence, links are like votes of confidence from other websites to your site. The more reputable sites link to you, the more Google thinks your site is reputable, and it raises your ranking. But here’s a fatal mistake: spammy or low-quality link building. This is truly a hidden catastrophe that many are unaware of or intentionally do, thinking they are being clever.
Some people, to get results faster, buy links from irrelevant or low-authority sites, or engage in link building using black hat SEO methods. For example, they leave spam comments on other blogs, or place their site’s link in irrelevant forums. Well, Google absolutely hates these actions! It might have worked for a short while before, but now Google’s algorithms, especially the Penguin algorithm, have become very smart and easily detect these spam links. The result? Not only does your ranking not go up, but you get penalized and might be removed from search results for a long time. Cleaning up these penalties is an uphill battle; it’s time-consuming and costly.
A seasoned website design and SEO company like Rasweb Afarin never resorts to these dangerous methods. They know that link building must be organic and natural. This means links should come from relevant and reputable sites naturally. They have long-term and sustainable strategies for link building: for example, producing valuable content that naturally attracts links, advertorials on high-traffic and relevant sites, or collaborating with influencers and reputable sites for content and link exchange. These methods are time-consuming but guarantee your site’s stability and security and increase your brand’s credibility in the long run. This means a wise investment in the future of your business.
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📊Lack of Data Analysis and Tracking; Shooting in the Dark
Look, in the world of digital marketing, working without data analysis is like shooting in the dark. You might do a lot of work, produce a lot of content, build many links, but if you don’t know which of these actions is yielding results and which isn’t, well, you’re just wasting your resources. This is truly a big SEO mistake that many make; they think that just doing the tasks is enough, and there’s no need for review and analysis.
When you don’t properly configure tools like Google Analytics or Google Search Console, or simply don’t look at them, you’re missing out on a world of valuable information. You don’t know where users are coming from, what they’re doing on your site, which pages they like most, which keywords bring you traffic, and what the bounce rate of your pages is. Without this information, how can you improve your SEO strategy or understand what works and what doesn’t? It’s like being in a racing competition without looking at the speedometer and map.
A website design and SEO company like Rasweb Afarin knows how vital data analysis is. They use advanced tools to monitor all user behavior on your site. They provide you with detailed and regular reports, and by analyzing this data, they can identify the strengths and weaknesses of your SEO strategy. For example, if they see a specific page has a high bounce rate, they improve the content or design of that page. Or if they see a particular keyword brings good traffic, they invest more in it. This data-driven approach ensures you are always one step ahead and spend your resources intelligently, rather than blindly moving forward. This means smart marketing, not lucky marketing.
👎Poor User Experience (UX); Angry Users, Google Penalty
Remember I said how smart Google has become? Well, now it doesn’t just look at keywords and backlinks. Google places extreme importance on User Experience (UX). This means how easily a user can navigate your site, find the information they need, and generally have a good feeling when they enter your site. If your site’s user experience is poor, even if you are technically flawless in terms of SEO, Google might still give you negative points and lower your ranking. If users get angry, Google gets angry too!
A poor UX can include things like complex and confusing navigation, cluttered and messy design, intrusive pop-up ads, unreadable fonts, or content that is hard to find. Imagine being in a physical store with no signs, disorganized shelves, and everywhere you step, someone tries to force something on you. Well, you wouldn’t go back there, would you? Exactly the same thing happens to your website.
A website design and SEO company like Rasweb Afarin knows that UX and SEO are two sides of the same coin. They have special expertise in UX/UI design. This means they don’t just think about your site’s appearance but also how the user interacts with your site. They design a simple, attractive, and user-friendly interface, create logical and easy navigation, and ensure that content is easily accessible and readable. By optimizing UX, you not only keep users happy and increase conversion rates but also send positive signals to Google (such as longer user time on site and lower bounce rate), which in turn improves your SEO ranking. This means a win-win for you and your users.
| Poor UX Factor | Direct Impact | SEO Solution (by Rasweb Afarin) |
|---|---|---|
| Complex Navigation | User confusion, high bounce rate | Design simple and hierarchical menus |
| Disorganized Content | Difficulty finding information, quick exit | Use headings, lists, and short paragraphs |
| Intrusive Ads | User dissatisfaction, Google penalty | Reduce ads, use non-intrusive formats |
| Lack of Responsiveness | Poor mobile experience, low mobile ranking | Responsive design and mobile optimization |
📍Ignoring Local SEO; Losing Nearby Customers
Well, we’ve talked a lot about general SEO so far, but there’s a very important area that many small and medium-sized businesses, or even large ones, overlook: Local SEO. Imagine you have a cozy café in a certain neighborhood of Tehran, but when someone in that same neighborhood searches “café near me,” you’re not in Google’s results. Well, that means you’re losing a lot of customers who are just a few steps away from you, right? This is truly one of the biggest SEO mistakes that a website design and SEO company can help you fix.
Local SEO is crucial for businesses with a physical location that serve local customers. For example, if you’re a restaurant, doctor, salon, or even a clothing store in a specific city, you need to make sure that when people in that city are looking for your services, they find you. If you don’t properly complete your Google My Business profile (now Google Business Profile), manage customer reviews, or consistently enter your site’s NAP (Name, Address, Phone Number) information across all directories, Google won’t be able to accurately identify your location.
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This is where Rasweb Afarin, as a specialized company, comes into action. They know how to optimize your business profile on Google, from address details and opening hours to high-quality photos and responding to customer reviews. They even optimize your site for local keywords (e.g., “website design company Tehran” or “best SEO in Isfahan”) and ensure that your contact information is consistently and correctly registered across all local directories and relevant websites. This ensures that when a potential customer near you searches for your services or products, you are seen as the first option. This means converting local searches into loyal customers who visit you repeatedly.
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🔄Not Updating Content and Strategy; Expired SEO
The world of digital and SEO is like a constantly flowing river; nothing stays constant. Google’s algorithms are changing and updating every day, competitors are doing new things, and users’ needs and preferences are constantly shifting. So if you have a fixed SEO strategy and think that what worked two years ago still works now, well, I have to tell you that you’re sorely mistaken! This mistake, meaning not updating content and strategy, is exactly like trying to compete with a Nokia 1100 in the world of iPhones and Android; it’s practically impossible.
Many businesses, after investing in their site’s SEO once, think the job is done and there’s no need to continue. Old content remains on their site, keywords become obsolete, and broken links emerge. They are unaware that Google places great importance on content freshness and likes sites that are regularly updated. Content that is outdated loses its credibility and gradually drops in search results.
A professional website design and SEO company like Rasweb Afarin knows that SEO is a continuous process, not a one-time project. They not only update your SEO strategies based on the latest changes in Google’s algorithms but also regularly review and update your site’s old content. For example, they might complete an old article with new information, add new keywords to it, or even change its structure to make it more user-friendly. They also help you have new and engaging content for your audience through content marketing campaigns and take the competition seriously. This continuous updating ensures that your site always remains fresh, relevant, and credible and valuable in the eyes of Google and users, thus maintaining its position in search results.
| Question | Answer |
|---|---|
| Why is keyword research so important? | Keyword research is your roadmap to attracting an audience on Google. Without it, you won’t identify your target audience, and your content won’t reach anyone. |
| What effect does low-quality content have on SEO? | Low-quality or duplicate content reduces site credibility with Google and may lead to penalties and removal from search results. |
| What exactly is technical SEO and why shouldn’t it be ignored? | Technical SEO focuses on optimizing the technical infrastructure of the site for better crawling and indexing by Google. Technical issues prevent the site from being seen by Google’s bots. |
| How does site speed affect SEO? | Slow site speed leads to user dissatisfaction, increased bounce rate, and lower ranking on Google, as Google places great importance on user experience. |
| Why is mobile optimization important? | Most internet users search via mobile. Google also prioritizes mobile-optimized sites, so not optimizing means losing a large portion of your audience and ranking. |
| Can spammy link building help SEO? | No, spammy or low-quality link building is severely penalized by Google and can lead to the removal of a site from search results. Link building must be organic and from reputable sources. |
| Why should we analyze SEO data? | Analyzing data helps you measure SEO strategy performance, identify strengths and weaknesses, and make smart decisions to improve ranking and traffic. |
| What effect does poor user experience have on SEO? | Poor user experience (UX), such as complex navigation or cluttered design, leads to users quickly leaving, which sends negative signals to Google and reduces SEO ranking. |
| Is local SEO important for all businesses? | For businesses with a physical location that serve local customers (such as stores, restaurants, clinics), local SEO is vital to be found by nearby customers. |
| Why shouldn’t we expect quick results from SEO? | SEO is a long-term process and requires time for Google to trust and rank your site. Unrealistic expectations can lead to disappointment and stopping the process. |
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